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Understanding Lead, Opportunity, and Property Statuses in 8020CRM

Updated: Jul 8

Overview

Statuses and stages in 8020CRM help track the progress of every lead, opportunity, and property transaction. Understanding these elements is essential for team efficiency. They help teams align processes, trigger automation, and maintain an organized pipeline.


Before You Begin

Ensure you have access to Leads, Opportunities, and Property Transactions in 8020CRM. If you are unable to view or update statuses and stages, contact your System Admin to verify your permissions.


Why It Matters

Consistent use of statuses and stages is crucial:


  • It keeps records organized and current.

  • It triggers automation and reporting, streamlining operations.

  • It aligns workflows across different teams.

  • It aids in tracking performance and KPIs effectively.


Lead Statuses

Lead statuses show the position of a lead within the intake and qualification process. Understanding these statuses helps manage leads more effectively.

Status

Description

New

Just created or qualified; needs follow-up

Attempted

Contact attempts made, but no response yet

Contacted

Lead has responded for the first time

Working

Actively qualifying or gathering details

Nurturing

Engaged but not ready to convert

Appointment Set

Appointment scheduled

Needs Reschedule

Missed/canceled appointment; needs follow-up

Converted

Qualified and converted into an Opportunity

Unqualified

Not viable

Long Term Nurture

On drip; future potential

Prospect

Early marketing stage; not yet worked


Opportunity Stages

Opportunity stages represent the progress of a deal, from the new opportunity through to closing. They provide clarity throughout the sales process.


Stage

Description

Nurturing

Keeping opportunity warm with targeted communication

Scheduling

Setting an appointment

Appointment

Appointment scheduled/attended

Negotiating

Finalizing terms

Under Contract

Terms agreed; preparing documents

Improving

Property renovations in progress (Property Transaction Stage Reference)

Marketing

Listing/marketing phase (Property Transaction Stage Reference)

Closing

Final steps to close the deal

Closed Won

Deal closed; revenue recognized

Closed Lost

Deal not closed


Property Transaction Stages

These stages help track a property through your sales pipeline.


Stage

Description

Working Lead

Informational only; no immediate action

Working Opportunity

Under opportunity process

Under Agreement

Agency agreement signed

Listing & Marketing

Listed for sale; active marketing

Showings & Offers

Property showings and offer management

Negotiating

Offers negotiated

Under Contract

Finalizing details and paperwork

Improving

Renovations or projects underway

Closing

Final steps before transaction completion

Closed Won

Transaction closed

Closed Lost

Transaction not closed


Best Practices

To maximize efficiency when using 8020CRM, consider the following best practices:


  • Use 8020CRM statuses and stages as much as possible.

  • Update statuses promptly to trigger automations effectively.

  • Train teams to follow the same definitions to avoid confusion.

  • Map company-specific values to 8020CRM defaults for consistency.


Learn More


For more insights or assistance with status and stage mapping, check out our guide 8020CRM Status & Stages Overview, review the 8020CRM Status & Stages PDF, or contact your Success Manager.


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