Understanding Lead, Opportunity, and Property Statuses in 8020CRM
- Mary Morales
- May 19
- 2 min read
Updated: Jul 8
Overview
Statuses and stages in 8020CRM help track the progress of every lead, opportunity, and property transaction. Understanding these elements is essential for team efficiency. They help teams align processes, trigger automation, and maintain an organized pipeline.
Before You Begin
Ensure you have access to Leads, Opportunities, and Property Transactions in 8020CRM. If you are unable to view or update statuses and stages, contact your System Admin to verify your permissions.
Why It Matters
Consistent use of statuses and stages is crucial:
It keeps records organized and current.
It triggers automation and reporting, streamlining operations.
It aligns workflows across different teams.
It aids in tracking performance and KPIs effectively.
Lead Statuses
Lead statuses show the position of a lead within the intake and qualification process. Understanding these statuses helps manage leads more effectively.
Status | Description |
New | Just created or qualified; needs follow-up |
Attempted | Contact attempts made, but no response yet |
Contacted | Lead has responded for the first time |
Working | Actively qualifying or gathering details |
Nurturing | Engaged but not ready to convert |
Appointment Set | Appointment scheduled |
Needs Reschedule | Missed/canceled appointment; needs follow-up |
Converted | Qualified and converted into an Opportunity |
Unqualified | Not viable |
Long Term Nurture | On drip; future potential |
Prospect | Early marketing stage; not yet worked |
Opportunity Stages
Opportunity stages represent the progress of a deal, from the new opportunity through to closing. They provide clarity throughout the sales process.
Stage | Description |
Nurturing | Keeping opportunity warm with targeted communication |
Scheduling | Setting an appointment |
Appointment | Appointment scheduled/attended |
Negotiating | Finalizing terms |
Under Contract | Terms agreed; preparing documents |
Improving | Property renovations in progress (Property Transaction Stage Reference) |
Marketing | Listing/marketing phase (Property Transaction Stage Reference) |
Closing | Final steps to close the deal |
Closed Won | Deal closed; revenue recognized |
Closed Lost | Deal not closed |
Property Transaction Stages
These stages help track a property through your sales pipeline.
Stage | Description |
Working Lead | Informational only; no immediate action |
Working Opportunity | Under opportunity process |
Under Agreement | Agency agreement signed |
Listing & Marketing | Listed for sale; active marketing |
Showings & Offers | Property showings and offer management |
Negotiating | Offers negotiated |
Under Contract | Finalizing details and paperwork |
Improving | Renovations or projects underway |
Closing | Final steps before transaction completion |
Closed Won | Transaction closed |
Closed Lost | Transaction not closed |
Best Practices
To maximize efficiency when using 8020CRM, consider the following best practices:
Use 8020CRM statuses and stages as much as possible.
Update statuses promptly to trigger automations effectively.
Train teams to follow the same definitions to avoid confusion.
Map company-specific values to 8020CRM defaults for consistency.
Learn More
For more insights or assistance with status and stage mapping, check out our guide 8020CRM Status & Stages Overview, review the 8020CRM Status & Stages PDF, or contact your Success Manager.
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