Segmenting Data with Markets in 8020CRM
- Sep 23, 2024
- 2 min read
Updated: Feb 18
Overview
The Markets feature in 8020CRM allows you to segment your CRM data into specific geographic or asset-based categories. Whether you manage acquisitions, dispositions, or a large portfolio, Markets help you organize properties, contacts, and transactions - making it easier to target the right buyers and streamline your operations.
Before You Begin
You must have System Admin permissions to create or edit markets.
All users with access can view active markets and use them for filtering, matching, and reporting.
Why It Matters
Markets are more than just labels - they connect records across the CRM and power automation, buyer matching, and reporting. With well-structured markets, you can:
Target buyers by region or property type.
Track performance by location or asset category.
Simplify lead routing and scheduling.
Creating and Managing Markets
1. Accessing the Markets Tab
In 8020CRM, look for the Markets tab in your navigation bar.
If it’s not visible, click More to find it.
From here, you can view, edit, or create markets.
2. Naming Your Market
Choose a name that clearly identifies the market, e.g., Arizona Rentals or DC Multi-Family.
You can segment by state, city, county, property type, or asset type.
3. Defining the Location
Select the state, city, or county that applies.
When you select a state, 8020CRM filters available cities and counties for easy selection.
Pair city and state for clarity (e.g., Denver, CO).
4. Activating Your Market
Mark as Active to make it available for buyer matching, portal usage, and automation.
Leave inactive if it’s not ready for public or internal use.
Enhancing Your Market
Add Photos
Displays on your portal and helps buyers visually identify the market.
Use high-quality, relevant images.
Set Time Zones
Essential for multi-region scheduling.
Ensures appointments and tasks align with local time.
Descriptions & Hierarchy
Describe the market
Create parent/child relationships for better organization (e.g., Arizona > Arizona Rentals).
Automation & Reporting
Automatic Relationships
When created, a market automatically links to related Contacts, Properties, Opportunities, and Transactions.
Lead & Transaction Rollups
View the number of leads, opportunities, and sales per market.
Filter reports by market to measure ROI by region.
Cloning & Editing Markets
Use Clone to duplicate settings for similar markets.
Edit the name, photo, or location to create new segments quickly.
Real Estate Use Case
A Disposition Manager receives a new off-market property in Phoenix. By assigning it to the Arizona Rentals market, the system instantly links it to all buyers interested in that market.
The acquisitions team can track pipeline activity for Arizona deals, and leadership can run a market-specific performance report to identify high-conversion regions.
Best Practices
Keep market names consistent and descriptive.
Review and update markets quarterly to match business focus.
Use markets as filters in dashboards for quick regional performance snapshots.
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